Key Lime Pie Company The Profit

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Key West Key Lime Pie Company On The Profit

The Profit In 10 Minutes: Key West Key Lime Pie Co. | CNBC Prime

The Profit Season 2 Episode 8

The Key West Key Lime Pie Company had been struggling for quite a while when Marcus visited their two locations, quickly spotting a variety of issues contributing to their lack of success.

The first thing Marcus noticed was that the shop was cluttered with items that werent made in house and had a low-profit margin. Marcus also wanted to taste the award-winning pies and asked Jim about the ingredients. He was unimpressed when Jim told him it was made with a premade crust, powdered pie filling, and condensed milk.

In the kitchen, employees were bickering about running out of the shrinkwrap. Jim was told they had been running low for weeks and may not have the money to buy more. Jim yelled at the employees, calling them liars, and threw a water bottle. One employee, Tami, took charge and ordered the shrinkwrap they needed. Marcus soon realized Tami was an extremely underpaid and undervalued employee. She was in charge of ordering supplies, staffing, human resources, and dealing with employee issues. Her paycheck was $300 a week.

Best Iconic Pie: Joes Stone Crab

Joes Stone Crab

Why We Chose It: Joes Stone Crab bakes its classic key lime pie daily and delivers via FedEx Overnight.

  • Good value if ordering multiple pies

  • Only one variety of pie

The iconic Joes Stone Crab in the South Beach district of Miami, Florida, is known for more than stone crabs. Its key lime pie is a signature dessert at the historic establishment that has been around since 1913. Joes Key Lime Pies are baked daily and are available by the slice for locals. For those of us not lucky enough to have Joes Stone Crab in our neighborhood, we can enjoy it as a whole pie via nationwide delivery.

Each 9-inch pie is delivered via FedEx Overnight and will arrive frozen and packed in dry ice. Customers can order up to three pies per order. Because of flat-rate shipping costs, it’s beneficial to order multiple pies at once for the best value while a single pie is $72.95, two pies are $112.95 and three pies are $134.95 . In addition to key lime pie, Joes Stone Crab offers a large selection of other items available for home delivery to round out a delicious meal.

Key West Key Lime Pie Company

Review Highlights

I would have just purchased the plain Jane KL pie but then they sold me on the extra tart, which was sooo 20 reviews

We got the original slice and it had some tartness with the creamy and the whip cream was fresh and 16 reviews

You can get a whole pie, mini pie, slice, chocolate dipped pie on a stick, pie in a cup, or a childs 32 reviews

Show more review highlights

GenMgr S.


The Key West Key Lime Pie Co. offers a variety of products from our delicious award winning pies to our decadent key lime pie bars.Here at Key West Key Lime Pie Co. all of our pies are made with natural ingredients and handmade. We live by our motto If we dont make it, we dont sell it!Come visit the store and watch our pie makers in action making pies, bars and more before your very eyes! Or take a class and learn how to make a mini key lime pie for yourself.Our 100 year old recipe is what makes our pies unique and keeps our customers coming back for more!Looking for something to do? Great tourism stop!

COVID-19 updates

We are still shipping our pies online at store hours have temporarily changed. Monday thru Thursday 9 am to 4 pm.Thank you to everyone who can self distance and keep the world a little healthier! Stay happy and healthy.

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What Are The Ingredients In Key Lime Pie

Traditionally, a key lime pies filling consists of key lime juice, egg yolks, and sweetened condensed milk. It typically sits in a graham cracker crust, although it can also be cooked in a more traditional pie crust. It is sometimes served without a topping but often has a light meringue topping made from egg whites or whipped cream. The pie is served chilled.

How We Chose The Best Key Lime Pie Delivery Services

Traditional Key Lime Pie

To select the best services, we weighed company history and accolades, quality of ingredients used in the pies, customer reviews, and pricing. A variety of flavors and other related items were also considered. For example, Key Lime Pie Company was chosen for its previous recognition in pie contests and best pie categories in addition to its century-old family recipe, while Kermits Key West Key Lime Shoppe was selected for its accolades as well as its extensive selection of key lime pie products.

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What Is A Competitive Analysis

According to Entrepreneur.coms encyclopedia, a competitive analysis is when you identify your competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own product or service. This is a fundamental practice that you may have already been doing on your own, not realizing that there was a formal term for it. As an entrepreneur, you have probably thought about many different business ventures and how they might perform in a specific part of town.

For example, you probably would not want to open a hair salon on the same block as a renowned hairstylist with a strong clientele in your citybut then again, maybe you do. Once you do your research, you may be surprised by what you learn. What if once you analyze this famous hair stylists business, you notice that he books up so fast that he turns down a large number of walk-ins. Maybe being just down the street from him could offer you a lot of business. This is the type of business decision you can make once you study the market around you and the companies that could potentially be your competitors.

Key Lime Pie Company More Than A Slice Of Pie

I totally geek out on business shows. I love to see how companies start, struggle and then achieve the American Dream. That said, I am a true fan of The Profit. In one of the earlier seasons, Marcus Lemonis went to Key West to help Jim Brush and Alison Sloat of the Key West Key Lime Pie Company. So, of course, that means, I had to check out the store while in Key West.

What to Expect

Its been updated. Today, you walk into reclaimed wood walls and an open kitchen. You can see the pies being made. Plus, there is a lot of room to sit down and eat a slice of pie. That is good, especially on really hot days in Key West. A cool place to sit, relax and enjoy a slice of pie. I would definitely call that heaven.

When you walk in, all you see is the companys focus Key Lime Pies. Plus, there are many options to choose from. A slice of pie, a mini pie, chocolate dipped, you name it, your Key Lime Pie craving will be satisfied.

We had the mini Key West Key Lime Pie Company pie. Half of it was gone before I could even snap the picture. It had a different texture than others in town but has a full Key Lime flavor punch. They top theirs with whipped topping, versus meringue. So, be prepared those of you who love meringue!

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From Store Manager To Owner: How One Single Mom Made It

Juggling two jobs can be tough, but working two jobs and then going home to a third is even more difficult. Working this extra shift is a routine Tami Forbes knows all too well as a single, working mom.

Forbes began working as the store manager for a struggling Key West, Florida, pie business shortly after filing for divorce from her ex-husband. She was simultaneously working long shifts at a bar.

Trying to rebuild a life on a single income in this town was incredibly difficult. I was very frequently picking which bill I could pay, she said.

Not only was Forbes faced with the dilemma of how to pay bills. She was also searching for answers on how she was going to pay for her cesarean section in order to deliver her baby a procedure that can cost thousands of dollars if uninsured, as she was.

Luckily, Forbes supervisors at the time brought in someone to help.

Serial entrepreneur and host of CNBCs The Profit, Marcus Lemonis turned around Key West Key Lime Pie Co.s production process and upgraded the pie recipe to include all natural ingredients. Lemonis not only invested in the business. Impressed with Forbes attitude and work ethic, he also offered financial support to help with her maternity leave.

Lemonis increased Forbes salary and appointed her to a full-time position at Key Lime Pie. Last year, after even more hard word, he gave Forbes a 25 percent stake in the company.

The Profit Brought Us Here

The Profit Season Finale: Key West Key Lime Pie Co. | The Profit

Got the chocolate dipped key lime pie with whipped cream on the side. Very good stuff and great service.


This key lime pie is delicious but the very best on the island we have found is at the Hot Tin Roof restaurant in the Ocean Keys Resort at O Duval……to die for!!!!

To die for!!! My dad and I were looking to try key west key lime pie as it was my grandmother’s favorite and it did not disappoint!!

This is the best key lime pie I ever had. They have been in Key West for years and now have lots of different products including the best key lime pie in the world. We think this is one of the highlights of a Key West visit.

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After The Profit Key West Key Lime Pie Co

After undergoing renovations, Key West Key Lime Pie reopened with a bang. The new firm drew a lot of attention, and Jims perspective changed. He eventually agreed that getting rid of the non-company goods was the best move, and he understood that consumers were primarily interested in the new key lime pie.

Tami is pleased with her new company, which reflects her responsibilities and pays enough to maintain her family. Because she was such a tremendous asset, Marcus awarded her a 25% stock part in the company, and her hard work deserved to be honoured.

Key West Key Lime Pie Company went from losing $100,000 a year to making over $100,000 a year after the event.

Today, you may buy a key lime pie and other delectable sweets created with fresh ingredients directly in the store. You may also order the delectable delights straight from their website and have them delivered to you in a few days. The pies have earned even more honours as a result of their revised recipe. They have rated the greatest pie in Florida by USA Todays 10 Best, and theyve also been featured on Food Networks Throw Down With Bobby Flay.

Their success has grown from selling in just one store to offering wholesale to over 100 businesses throughout the country. You can still get a taste of the Keys even if you arent in Florida.

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Key West Lime Pie Company: The Profit Updates In 2020

Key lime pie is a delicious, tangy treat that has a unique flavor and a bright color that alludes to its distinctive, tart taste. Locals in the Florida Keys grow up eating the iconic, namesake dessert, made from the areas signature limes. The Key West Key Lime Pie Company was started by Jim Brush and his girlfriend, Allison Sloat, with only $1,200 as a roadside pie stand. They eventually became successful enough to open a brick and mortar store and earned the title of Best Pie by the American Pie Council. However, even after making over a million dollars in sales, they were unable to turn a profit.

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The Profit: Marcus Lemonis On His Cnbc Show As Well As New Venture The Partner: Interview

Marcus Lemonis has invested millions of dollars into small businesses on his CNBC series The Profit, but if you can believe it, he says his business acumen is lacking.

Im really not a great businessperson, Lemonis tells EW. I understand business and I understand numbers, but I think what I understand more than that is people. Ultimately, I think businesses fail and people fail because they dont have their act together.

Three seasons in, Lemonis has taken a slew of companies, often on the verge of closing, and turned them around by examining and bettering what he calls the three Ps: People, process and product. But not every episode outcome is a success Lemonis admits there are plenty of businesses featured on the show that have taken advantage or gotten amnesia about his investments.

Read on for more about those disappointments and to learn about his next venture, The Partner.

ENTERTAINMENT WEEKLY: What have you learned about business since starting the show?

Ive learned a lot about myself. Prior to doing this show I had dealt with a lot of small businesses and big businesses, but I had never dealt with the range of characters that Ive met on the show. I have some really bright people who are energetic and dedicated and then theres the opposite of that. I had never learned to become a chameleon and deal with all those sorts of people and its helped me in life, even in my personal life, to be a lot more accepting.

The Five Best Places To Get Key Lime Pie In Key West

Traditional Key Lime Pie

Key Lime Pie

JMichl / Getty

The Florida Keys are iconic for many reasons: the Beach Boys wrote songs about the islands, while Ernest Hemingway fished off its waters and wrote along its piers. But perhaps the singular most important contribution that Key West has provided to American culture is Key Lime Pie: a distillation of those laid-back island vibes into one singular dessert, thatlike Key West itselfis difficult to resist.

sign in Key West

cristianl / Getty

You will be unsurprised to discover that, to this day, Key West remains the best place in the world to consume this local delicacy. The Florida town is the birthplace of the dessert, after allthough that has been hotly contested on the internet For foodies and local historians alike, the Curry Mansion on 511 Caroline Street, built in 1868, is hallowed ground. The one-time residence of Floridas first self-made millionaire, William Curry, is allegedly where the magic happened, when his Aunt Sally invented the soon-to-be-iconic recipe in the mansions kitchen.

Key Lime Pie

mphillips007 / Getty

Though Aunt Sally may have had the first inclination to mix cake batter with lime, her innovation has since been reworked and refined in the past century. Whether you prefer your Key Lime Pie served on a popsicle, or in a jar , here are the best haunts for devouring the iconic Floridian dessert in Key West.

El Mason de Pepe

Key West Key Lime Shoppe

Key West Key Lime Shoppe

Kermits Key West Key Lime Shoppe

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