There’s An Official Blue Bell Cow Mascot Named Belle
There would be no ice cream without milk. So a Blue Bell advertising employee decided that there was no better spokescharacter than a cow. Specifically, an anthropomorphized Jersey cow from LaGrange, Texas named Belle.
Belle has made many appearances over the past couple of decades. In a 1991 commercial, Belle sang opera while a little girl, rabbits, and piglets ran to find where the singing was coming from and a voiceover told viewers that “her milk was divine,” and that “there’s a little Belle in every pint of Blue Bell ice cream.”
Belle made it online in 2018 with a blog, and the first post announced that she’d “been around Blue Bell for a very long time.” It also mentioned all the Blue Bell commercials featuring cows, and the fact that Belle is a cow that sings and wears pearls in addition to being featured on all of the ice cream cartons. The blog didn’t last, but like pretty much everything else on the internet, the words of Belle live on.
Blue Bell Is The Fourth Largest Ice Cream Company In The United States
For a brand associated with down-home ice cream and product names like homemade vanilla, Blue Bell sure does have a big influence in the total ice cream market. Blue Bell has regularly been among the top five selling ice cream brands in the United States, despite distributing to less than half the country. It was the third-largest ice cream manufacturer with 6.4 percent of the ice cream market in 2014 after Nestlé and Unilever, according to the New York Times. The listeria outbreak caused a major shakeup, though. It fell out of the top 15 ice cream brands following the recall, according to Forbes.
Today, Blue Bell has moved back up in the ranks. IBIS World listed it as the fourth largest ice cream company in 2020. The first is Unilever , the second is Nestlé , and the third is Wells Enterprises . In terms of individual ice cream brands rather than overall companies, Statista notes that Blue Bell is third after Ben & Jerry’s at number one and Häagen-Dazs at number two.
Blue Bell Ice Cream Available In Stores In Las Vegas And Surrounding Cities Beginning March 28
BRENHAM, Texas, March 14, 2022 Blue Bell Ice Cream is on its way! Products will arrive in stores in Las Vegas and the surrounding cities beginning on March 28.
We are excited to bring our ice cream to the Las Vegas area, said Las Vegas Branch Manager Randy Murley. We have been here for the past few months preparing for the opening, and everyone has been so welcoming.
A ribbon cutting will be held at the companys new branch distribution facility located at 51 Conestoga Way in Henderson at 10 a.m. on March 30. The public is invited to attend the event from 10 a.m. 12 p.m. for a tour of the 14,000 sq. ft. distribution facility and free ice cream samples.
We do not produce any products at this facility, but we do have a cold storage that houses all of the delicious ice cream that will be delivered to local stores very soon, Murley said. If you have never tasted Blue Bell Ice Cream, or if it is your favorite, please join us at our ribbon cutting to learn more about our company and enjoy free ice cream.
The company will also host several sampling events in March and April at grocery stores located in Las Vegas and Henderson. Visit for more information about location, date and time.
To find out more information about Blue Bell, visit www.bluebell.com.
Cities to be served by Blue Bell:
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New Ice Cream Flavor Introduced By Blue Bell
A new flavor just in time for the summer months
BRENHAM, Texas – The month of July is National Ice Cream Month, and Blue Bell is celebrating by introducing a new flavor!
It was in 1984 when President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. Each year Blue Bell celebrates National Ice Cream Month with the release of a returning favorite, or new flavor.
Blue Bells new flavor Coconut Cream Pie is described by Blue Bell as a rich, coconut French ice cream with flakes of coconut, tasty pie crust pieces, and a whipped topping swirl loaded with toasted coconut.
This new flavor is a limited-time-only supply.
Its available in half-gallon and pint sizes.
Coconut Cream Pie Ice Cream is the perfect summertime dessert, said Carl Breed, general sales manager for Blue Bell.
What better way to cool down at your next barbecue than with a bowl of our new flavor? Coconut Cream Pie Ice Cream is light and silky-smooth, said Breed.
In addition to Coconut Cream Pie, you can also find returning favorite flavors like Strawberry Cheesecake and Krazy Kookie Dough in stores this month, Blue Bell said.
Blue Bell Celebrates National Ice Cream Month With New Coconut Cream Pie Flavor
BRENHAM, Texas Ice cream lovers rejoice! Texas staple Blue Bell is introducing a new flavor to commemorate National Ice Cream Month.
The company is introducing Coconut Cream Pie into the mix, a blend of coconut French ice cream with flakes of coconut, tasty pie crust pieces and a whipped topping swirl with toasted coconut.
“Coconut Cream Pie Ice Cream is the perfect summertime dessert,” Carl Bree, general sales manager for Blue Bell said in a press release. “What better way to cool down at your next barbecue than with a bowl of our new flavor? Coconut Cream Pie Ice Cream is light and silky smooth.”
Coconut Cream Pie is available in half-gallon and pint sizes for a limited time.
In addition to Coconut Cream Pie, Blue Bell is also bring back Strawberry Cheesecake and Krazy Kookie Dough in stores this month as well.
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History Of National Ice Cream Month And New Flavor From Blue Bell Ice Cream
President Ronald Reagan declared July to be National Ice Cream Month, with the third Sunday of the month designated as National Ice Cream Day, in 1984. Every year, Blue Bell commemorates National Ice Cream Month by releasing a new or returning favorite flavor.
National Ice Cream Month is one of our favorites, Breed remarked. Its a full month dedicated to our favorite cuisine, ice cream! says the author.
This month, Blue Bell lovers will be able to find Strawberry Cheesecake and Krazy Kookie Dough in stores, in addition to Coconut Cream Pie.
Creamery Also Bringing Back Strawberry Cheesecake Krazy Kookie Dough Flavors
SAN ANTONIO Blue Bell has debuted a coconut treat for one of the tastiest months around, National Ice Cream Month.
The Texas-based creamery said Thursday that the coconut cream pie ice cream flavor is now available for a limited time.
It contains flakes of coconut, chunks of pie crust pieces and a whipped topping swirl.
Coconut Cream Pie Ice Cream is the perfect summertime dessert, Carl Breed, the general sales manager for Blue Bell, said in a news release. What better way to cool down at your next barbecue than with a bowl of our new flavor? Coconut Cream Pie Ice Cream is light, and silky-smooth. You will find toasted coconut and swirls of whipped topping in every bite. The pie crust pieces tie it all together to capture the taste and texture of a real coconut cream pie.
It will be available in half-gallon and pint sizes for a limited time.
Two other flavors, strawberry cheesecake and krazy kookie dough, will also hit shelves in July for National Ice Cream Month.
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Blue Bell Started In 1907 As A Way To Use Excess Cream From Local Dairy Farmers
The company that is now known as Blue Bell started in 1907 as the Brenham Creamery Company. The name made sense at the time for the men who started it, since it was located in the small town of Brenham, Texas. Dairy farmers in the region would bring their excess cream to the Brenham Creamery Company where it would be turned into butter. That was the first and only product for a few years until ice cream made it to the production lines in 1911. Ice cream was a small operation at first the Texas State Historical Association notes only two gallons of ice cream were made a day inside ice-filled wooden tubs in those early years.
It would be another four decades before ice cream became the main focus. The company made butter until 1958, according to Blue Bell’s history. The pivot was a good choice, as it’s hard to imagine Blue Bell’s butter becoming as big of a cult favorite as Blue Bell’s ice cream has.
New Flavor Alert: Blue Bell Reveals Coconut Cream Pie Ice Cream
Image via Blue Bell Ice Creams twitter
National Ice Cream Month has arrived and so has the NEW Coconut Cream Pie ice cream flavor from Blue Bell Ice Cream, available today, July 8, according to a twitter post from Blue Bell.
The post stated, Were celebrating National Ice Cream Month with a side of pie, a delicious Coconut Cream Pie Ice Cream. Our NEW flavor arrives in stores beginning today! Coconut Cream Pie is a rich, coconut French ice cream with flakes of coconut, tasty pie crust pieces and a whipped topping swirl loaded with toasted coconut. Available in the pint and half gallon sizes for a limited time.
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Blue Bell Launches Coconut Cream Pie Ice Cream
Blue Bell Ice Cream is celebrating National Ice Cream Month with the launch of Coconut Cream Pie Ice Cream.
Coconut Cream Pie is a coconut French ice cream with flakes of coconut, pie crust pieces and a whipped topping swirl loaded with toasted coconut.
The new flavor comes in pint and half-gallon sizes, available in stores now for a limited time.
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Blue Bell Debuts Coconut Cream Pie Flavor In Celebration Of National Ice Cream Month
Briana Zamora-Nipper, Community Associate Producer
Beloved Brenham-based ice cream manufacturer Blue Bell released a new flavor, Coconut Cream Pie, in celebration of National Ice Cream Month.
Blue Bell describes its new flavor as a rich, coconut French ice cream with flakes of coconut, tasty pie crust pieces and a whipped topping swirl loaded with toasted coconut.
Coconut Cream Pie Ice Cream is the perfect summertime dessert, said Carl Breed, general sales manager for Blue Bell. What better way to cool down at your next barbecue than with a bowl of our new flavor? Coconut Cream Pie Ice Cream is light, and silky-smooth. You will find toasted coconut and swirls of whipped topping in every bite. The pie crust pieces tie it all together to capture the taste and texture of a real coconut cream pie.
Back in 1984, President Ronald Reagan designated July as National Ice Cream Month, and the third Sunday of the month as National Ice Cream Day. Each July, Blue Bell celebrates National Ice Cream Month with the release of seasonal or new flavor, according to a release.
We love National Ice Cream Month, Breed said. It is an entire month dedicated to celebrating our favorite food, ice cream!
Coconut Cream Pie is available in the half gallon and pint sizes for a limited time.
In addition to Coconut Cream Pie, Blue Bell fans can also find returning favorite flavors Strawberry Cheesecake and Krazy Kookie Dough in stores this July.
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Blue Bell Claims It Was The First To Make Cookies And Cream Ice Cream
Cookies and cream ice cream is a favorite found pretty much wherever you can find ice cream these days. Depending on which history you choose to believe, you have Blue Bell to thank for that. The Blue Bell products page for its Cookies ‘n Cream flavor makes a bold origin claim: “We were first to create this innovative flavor.”
It’s a claim under a fair amount of dispute. In a 2006 New York Times story, writer R. W. Apple Jr. wrote that “Blue Bell makes no claim to have invented it but it certainly pioneered the flavor” by originally adding Oreo cookies from Nabisco by hand. South Dakota State University claims that dairy plant manager Shirley Seas and students Joe Leedom and Joe Van Treek were the first to invent what they called Oreo ice cream in 1979. Steve Herrell’s of Herrell’s Ice Cream claims he first invented the flavor after starting his company in 1973. And then there’s John Harrison from Edy’s, who told the Chicago Sun-Times in 2003 that he was the first to put Oreo cookies in ice cream.
Blue Bell tried to cement its name in Cookies ‘n Cream history by filing for a trademark for the flavor in 1981. The application claims Blue Bell’s first use was in December of 1978, but by 1984, the “trademark application was refused, dismissed, or invalidated by the Office.”
Coconut Cream Pie Ice Cream Done Right
The coconut fans in our Food Rankers group were ready to try this the moment it was announced. The rest of us found the description a little too coconut-y for coconut cream pie ice cream, but opinions were unanimous once the Blue Bell was served.
Doesnt that look delicious?
At first bite, it tastes exactly like its namesake. It is the creamiest ice cream we have experienced in a long time, and it hits all the right notes from the vanilla to the toasted coconut and pie pieces.
The only criticism came from B, our biggest coconut lover, saying that they wish it had more coconut or coconut flavor.
Have we mentioned how much it tastes like coconut cream pie? We are so amazed that we must talk about it again. Blue Bell did an excellent job developing this flavor, and it really is the perfect summer treat.
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The Untold Truth Of Blue Bell Ice Cream
In Texas and other parts of the Southeastern United States, it’s not summer without Blue Bell ice cream. The regional favorite is the go-to choice on a hot and humid day . It’s an ice cream brand with a small town feel and image, but a big business reputation and a devoted following of ice cream lovers who load up their freezers with the stuff even following a listeria outbreak .
Yet, even the most dedicated Blue Bell fans probably don’t know the full history of this popular ice cream brand. From its claims that it invented one of the most popular ice cream flavors in the country, to how its limited distribution helped return a missing person to her home, the brand has a history nearly as rich as its flavors. This is everything you need to know about Blue Bell before grabbing another half-gallon tub from the freezer aisle.