Food Lion Sweet Potato Pie

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Southern Sweet Potato Pie Soul Food Style Made Completely From Scratch

NOW IN FOOD LION! Joyebells Sweet Potato Pies

Hey Yall! Ive been getting a ton of requests for a homemade soul food style sweet potato pie. You know the kind with a flaky & buttery crust made completely from scratch. The kind of sweet potato pie recipe that reminds you of your grandmothers. Well, let me tell you that I have tried many sweet potato recipes in my life, but I do have a favorite one. Which one is my favorite? I would have to go with the recipe that I shared back in 2012. That recipe consist of ginger, cinnamon, nutmeg, and a few other simple ingredients. These past couple years, I have changed a few ingredients , and I have totally perfected it.

Let me show and tell you how I make my revised sweet potato pie recipe!

For my sweet potatoes, I use yams, which in the USA, are still sweet potatoes, but they have orange flesh. I think using yams makes a prettier sweet potato pie, because of the color. I also think that it tastes better!

As mentioned, this is my revised recipe for my sweet potato pie that I uploaded back in 2012. I use a lot of the same ingredient, however I also use a couple of different ingredients as well!

  • Instead of using half & half, I use evaporated milk
  • I use less eggs. For this pie, I used 2 large eggs .
  • I use bourbon vanilla extract, but you can use regular vanilla extract

These days instead of boiling whole sweet potatoes, I wash, peel, and chop the sweet potatoes in cubes. I find that it cooks faster, and its actually a lot easier that way.

Joye B Moore Hits The Areas Sweet Spot With Joyebells Sweet Potato Pies

George Copeland Jr. | 5/20/2021, 6 p.m.

Joye B. Moore is a sixth-generation baker whose sweet potato pies based on an old family recipe may be making their way into countless homes throughout Metro Richmond.

Roughly 18 months after launching her dessert business in 2019, Ms. Moores Joyebells Sweet Potato Pies is expanding from five independent grocery locations to 45 Food Lion stores in the Richmond area.

Its just been awesome, Ms. Moore said of the experience.

Its a new path for Ms. Moore, a native of South Dallas who was homeless from age 14 to 17 and grew up to build a stable family, become an author, mental health advocate and now successful businesswoman.

Living and working in Richmond for the last 32 years, Ms. Moore was laid off during a restructuring at the nonprofit where she worked. Leaving with severance pay and a lot more free time, she turned her attention to leveraging her baking skills passed down through her family, and a sweet potato pie recipe passed down from her third great-grandmother, into a business of her own.

Starting such a business had been a dream of Ms. Moores for more than 20 years, but one she expected to pursue after retirement.

However, leaving the nonprofit and needing flexibility as a primary caregiver for an adult son with mental health challenges inspired Ms. Moore to follow her long-held dream.

As of April 30, her Joyebells Sweet Potato Pies will be more widely available.

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Keto & Health Insights For Food Lion Apple Pie

  • Net Carbs are 12% of calories per serving, at 35g per serving. This food is a little higher than what’s considered keto-friendly but it falls within a range that won’t kick you out of ketosis. Take into account any foods you’ve already consumed. It’s recommended that you track the macros of your daily food consumptionsthis makes it easier to avoid overconsumption.

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Watch Now: ‘i Still Can’t Believe It’: Richmond Woman’s Sweet Potato Pies Now Sold At Area Food Lion Stores

Joye B. Moore held up a Joyebells Sweet Potato Pie at the Food Lion on Jahnke Road in South Richmond in May.


Joye B. Moore, president and CEO of Joyebells Sweet Potato Pies, showed a pie at a Food Lion in Richmond in May. Moore started making sweet potato pies at Thanksgiving and Christmas to give as gifts to family and friends. Her businesss pies are now sold at some Food Lions in Virginia as well as at Sams Clubs in five states.


Joye B. Moore is photographed on Monday, May 3, 2021 at Food Lion in Richmond, Virginia. Moore is a sixth-generation sweet potato pie baker. Her recipe was passed down from her great-great-great-grandmother. In October 2019, she turned the family tradition into a family-run business called Joyebells Sweet Potatoes Pies.


Joye B. Moore is photogrpahed on Monday, May 3, 2021 at Food Lion in Richmond, Virginia. Moore is a sixth-generation sweet potato pie baker. Her recipe was passed down from her great-great-great-grandmother. In October 2019, she turned the family tradition into a family-run business called Joyebells Sweet Potatoes Pies.


Joye B. Moore talked with her friend Reggie Littleton on Monday. Moores business is now baking about 700 pies a week to supply her product to more than 40 area Food Lion stores and a handful of independent grocery stores.


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Old Fashion Sweet Potato Pie

Her business recently hired a co-packer, or a food contract manufacturer, that will greatly expand the pie-making capacity to about 400,000 pies a month.

Shes now selling her pies to Sams Club stores in five states and hopes to expand that nationally possibly next year.

But theres more. She expects to start selling to additional Food Lion stores in Virginia next year and eventually across the country. She might appear on home shopping channel HSN. A local investor has taken an equity stake in her startup business. Shes in talks with a retailer about carrying her new line of ready-to-heat prepared side dishes. And the business started paying her and family members a salary.

It is a dream that any entrepreneur would want to have for themselvesyou know a successful launch to grow beyond their wildest dreams type thing. Its literally an entrepreneurs dream. But it has been a lot of work, Moore said.

It still all feels surreal to me. It is the most eerie thing. I am scared, excited and nervous while at the same time learning in real time how to deal with stress and being overwhelmed, Moore said. But then I have to be focused to see the blessings are still happening. I am just amazed. All of this happening just blows my mind.

Im blessed blessed blessed, she said. Gods plan so far has been so much bigger and widespread than anything I ever had written down on paper.

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Food Lion Coupon Basics

Food Lion does not double coupons.

They have no limits on number of total number of coupons they will take, unless specified in the ad. You may only use a maximum of 10 coupons for the same item per customer. This includes coupons that are downloaded onto your personal MVP Card.

BOGO items ring up at half price so if you only buy 1, it rings at half price. You can use a coupon on each BOGO sale item.

You cannot use Food Lion store coupons and manufacturer’s coupons on the same item. “Stacking” coupons like that is not allowed per the Food Lion coupon policy.

You can see their entire coupon policy on their website HERE.

E-Coupons: You can now load manufacturerâs coupons to your Food Lion MVP card and when they scan your card at the register and you buy the qualifying items, the discount will come off automatically. I spoke with corporate and they confirmed that these are manufacturerâs coupons and not to be combined with paper manufacturerâs from the newspaper and other sources. She said their policy is only 1 coupon per product. No e-coupons will double. See more information and the available digital coupons on their website HERE.

Quality Guarantee: Food Lion offers a double money back quality guarantee on all Food Lion store brands.

Never Fail Sweet Potato Pie

Make your holidays a success by serving this easy-to-make and incredibly delicious sweet potato pie. A classic Thanksgiving dessert, this Never Fail Sweet Potato Pie is always a winner at the holiday dinner table. You’ll never look for Thanksgiving pie recipes again once you try this sweet potato dessert. It’s perfection in a pie dish! Check out the notes section to learn how to give it a coconut twist. Both versions are amazing.


For Coconut Sweet Potato Pie, prepare same as above, adding 1/2 to 3/4 cup coconut, to taste.

  • 1 can Princella or Sugary Sam Cut Sweet Potatoes, drained and mashed
  • 1 tablespoon cinnamon

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Healthy Sweet Potato Pie

This is a healthier version of the savory pie everybody loves. Healthy sweet potato pie is a guilt free way to enjoy a great, easy to make dish. This sweet potato recipe will give you delicious results.

Cooking Time30 min

  • 3 tablespoons oil or non-dairy margarine
  • 1/2 cup hot soy milk
  • 2 egg replacers
  • 1 unbaked vegan pie crust


  • Steam the sweet potatoes until tender, then peel and mash.
  • Preheat the oven to 350 degrees F.
  • Place the oil in the hot soymilk, and add to the sweet potatoes. Beat until soft and creamy.
  • Add the beaten egg replacer, fructose, sea salt, vanilla, and nutmeg to the sweet potato mixture, and mix well.
  • Pour the filling into the crust, and bake for 30 minutes.
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